So, the news broke Monday about Disney and Marvel which promptly sent the Internet into a collective knee-jerk “OMG”. The people I follow over at Marvel went into immediate crowd-control mode, stating that Disney would be keeping their big, four-fingered white glove out of their business. The Disney side sort of confirmed this sentiment.
From what I understand, it’ll be like a Pixar type of deal. Creative control and autonomy remains with the purchased studio, while Disney gets to market it and show its shareholders how well it’s doing. The thing that worries me, though, is that Pixar was already aiming for the same demographic that Disney has been targeting: kids and tweens. Marvel has been skewing more towards the teen/adult/my-god-you’re-how-old-and-still-reading-those-things audience.
Will Disney use it’s considerable influence to tweenify the Marvel universe? Only time (and consumers’ dollars) will tell. However, know this! If these guys screw around with Deadpool, there’ll be hell to pay.
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